Resources  ·  Common Questions

Common questions

24 answers, no sales pitch. Several of them end with advice not to spend the money.

(01)  By Topic  (19)

By Topic

  1. 01Custom Software: Build, Buy, or NeitherFour questions worth answering before anyone writes code.4 answers
  2. 02Automation and AI in a Real BusinessWhat to automate, in what order, and where AI genuinely helps.3 answers
  3. 03Spreadsheets, Integration, One Source of TruthWhen a spreadsheet stops being enough, and what replaces it.3 answers
  4. 04Brand, Positioning and ConsistencyWhat positioning actually is, when to rebrand, and why brands drift.3 answers
  5. 05Marketing, Budget and LeadsWhy traffic does not convert, what to spend, and what automation really does.3 answers
  6. 06Search, AEO and AI AnswersBeing findable was the old job. Being quotable is the new one.3 answers

(02)  By Business  (5)

By Business

  1. 01Questions from ManufacturersMarketing, quoting and differentiation, for companies that make things.3 answers
  2. 02Questions from Dental and Medical PracticesGetting found for the treatment, and being chosen for the person.2 answers

(03)  Not here

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This section grows from the questions people actually ask in first conversations. If yours is not answered here, send it to us and we will answer it directly, whether or not it turns into work.

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