A Strong Backbone
For Accelerated Growth of Brands
We help our clients grow their businesses with our four guiding principles:
1) Brand Foundation
Every business must have a strong foundation from which to grow. Older companies may need to reinvent themselves to be relevant in today’s business environment. New companies may not survive without the right foundation. We can help you create the right brand foundation that can drive growth.
2) Brand Positioning
Positioning is one of the hardest things to do… and get positive results. It takes deep understanding, insights, and analysis to uncover a company’s brand value that will resonate with prospective customers. Distilling the brand value in simple, straightforward, and understandable messages that build trust and ultimately convert prospects into customers is even more challenging. We have the integrated thinking, experience, skills, and knowledge to position your brand for great success. More importantly, we can demonstrate these competencies.
3) Brand Culture
The third pillar of brand success is how the company and its employees embrace the brand values and express them in the job execution of their jobs… and in their interaction with prospects and customers. Brands are expressed through the company’s products, services, and, most importantly, employees. Our knowledge, understanding, and experience with company dynamics, human development, psychology, company culture, mentoring, and leadership help us identify, measure, and improve company cultures… and, ultimately, the brands which depend on them.
3) Brand Experience
The brand experience is one of the most important elements of the organization/company—precisely because it is how the brand engages with prospective customers. How you are greeted at the BMW dealership, how easy it is to find the right piece of furniture at IKEA, or the quality and delivery of a specialty coffee at Starbucks are all examples of ways successful brands are tested daily. Brands succeed or fail based on how well they develop and execute strategies and systems to deliver optimal brand engagements and experiences. The objective is to “delight customers” and provide authentic brand experiences. Providing minimal “transactional service” will not keep customers returning. Brands must achieve “top-of-mind” positions for customer retention and continued product purchases. We help our clients build authentic brand experiences through the development of attentive company culture, an engaging and experiential delivery system, and a deep understanding of target market needs and expectations.