Digital, Conventional and Disruptive Techniques

Lead generation is the process of attracting and converting potential customers who have expressed interest in your company’s products or services. 

At Alive ProStudios, lead generation is part of our integrated marketing services to our clients to find new customers and increase sales.

To generate leads effectively, we created a structured lead generation process which includes the following steps:

1. Identifying goals and objectives: The first step is to define your marketing goals and objectives, which will help us to target the right audience and identify the type of leads that the business wants to attract.
2. Developing a lead generation strategy: Based on your marketing budget and expectations, we create a lead generation strategy that meets both your short-term and long-term goals. We determine the ideal advertising channels, methods or techniques to achieve the desired results.
3. Optimized sales funnel: We review and evaluate your existing sales funnel (if there is any). Otherwise, we create a new one for you to capture and guide leads throughout the sales process. A well-designed sales funnel helps to ensure that leads are efficiently converted into paying customers.
4. Market and competitive research: We conduct in-depth research on a macro and micro level. Understanding the competitive environment allows us to sharpen the focus of our lead generation campaigns. 
5. Crafting compelling sales copy and creative: Effective sales copy and messaging based on brand positioning is critical to the success of the lead generation campaign. The right visuals and supporting creative also play a crucial role in capturing the attention of target audiences and encouraging them to take action.
6. Designing high-converting landing pages: We design and develop optimized landing pages to convert visitors into leads. In some cases, we may conduct A/B testing to determine which version of the landing page performs better.
7. Tracking data and metrics: To us, everything is about data and analytics. The metrics help us track the campaign’s effectiveness and identify areas for improvement.
8. Campaign optimization and management: We continuously optimize and enhance the copy, messaging, graphics, videos, and overall look and feel of the landing pages and the campaigns. We pass on valuable information to our clients based on the data we capture. 
9. Implementing automation: Depending on the needs of the sales funnel, we may recommend implementing automation to streamline processes and eliminate repetitive tasks. We can assist with the setup, customization, and training of cost-effective third-party cloud applications.

With our structured lead generation approach and process, we help our clients effectively attract and convert leads into paying customers. 

Don’t hesitate to get in touch with us to schedule a virtual consultation to discuss your needs.