Why Video Marketing? Explain Your Process | Javad Ahmadi
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Branding Blog
We are an experienced multidisciplinary branding, marketing and advertising company based in Toronto founded in 1997. We help small and medium size companies with integrated branding strategies, produce right tactics and tools to build strong brands. We provide turn-key solutions with full life cycle support to our clients to meet all their goals and objectives.
Holistic Marketing & Branding Approach = Business Growth
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The foundation of any successful branding strategy is the brand architecture, that is, the foundation for all the key components of your brand. Ultimately, a comprehensive brand architecture should align your brand’s personality traits, processes, goals, story, and visual and operational requirements into one unified structure.
Consider brand architecture as a manufacturing facility with different departments, each designed to fulfill a specific task of the overall manufacturing cycle. Once a department completes a task, it moves on to the next department, and so on. This continues until all tasks are completed to create final product. In order to complete each step and eventually achieve the final goal, the entire cycle must be managed and refined on an ongoing basis.
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